Our shampoos and conditioners are cruelty free and have no added sulfates or parabens. They have been formulated with nurturing ingredients that aid in repairing, protecting and improving hair strength. Even our styling products are created to nourish hair and bring out its natural beauty while rocking the look of the moment. With Beauty Protector, you get the hair you want with the hair you have. We’ll never give you something you don’t need, but we’ll always give you a reason to #slayitsafe.

 

Oh, and did we mention? Our BP babes loved our hair collection so much, we expanded into body-care so you can treat your body right and feel, look and smell your very best from head to toe.

 

Believe us, this is the line you want to text your BFF about.